What is embedded finance?

Embedded finance refers to the integration of financial services into non-financial products or services, such as e-commerce platforms, mobile apps, or even cars. It can give businesses a competitive edge by enabling them to offer financial products and services seamlessly, without requiring their customers to go through the hassle of switching between multiple apps and platforms.

For example, a retailer could integrate a loyalty program service with a debit card to allow customers to earn and redeem rewards points or benefits easily and without interruption. Similarly, a car manufacturer can offer financing options to customers right from their car dashboard, making the process seamless and convenient.